Reach Customers
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The potential advertising reach of Instagram is 1.48 billion people.
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Source: DataReportal (https://datareportal.com/social-media-users)
Reel Importance
79%
of people surveyed have purchased a product or service after watching Reels.
-
Instagram reaches 90% of all Instagram users under 35 in the US.
Shoppers
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70% of shoppers look to Instagram for product discovery.
-
Source: Instagram Business (https://business.instagram.com/success/)
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Engagement
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Businesses receive 3x more engagement on Instagram Reels compared to regular video posts.
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Source: Later (https://later.com/blog/instagram-reels-engagement-rate/)
-
79%
of people surveyed have purchased a product or service after watching Reels
Insta Success
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Users spend an average of 30 minutes per day on Instagram.
-
Source: Hootsuite (https://blog.hootsuite.com/instagram-statistics/)
Branded Success
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Brands that consistently use Instagram Stories see a 25% increase in engagement.
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Source: Sprout Social (https://sproutsocial.com/insights/instagram-statistics/)
Meta
-
3.27 billion
people interact with Meta daily around the world.
